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Mar 25, 2010

What's in a Name?

I know I'm probably one of only a few people in the world that this bothers, but...

Hey Dreamworks - no one gives a shit that you happen to be the studio that made the latest 3-D animated flick hitting theaters soon. Stop trying to be Disney.

(if you like, fast-forward to :24, :20, and :14, respectively)







http://www.youtube.com/watch?v=MPYbVVgqhj0 (embedding disabled)

Notice a trend here? What other studio - apart from Disney, who has actually been a viable brand name for more than half a century - does this? Are you going to see "MGM's Hot Tub Time Machine" or "Focus Features' Greenberg" this weekend?

No. Stop it, Dreamworks. You're pissing me off with every additional commercial I see.


7 people have chosen wisely: on "What's in a Name?"

The Mad Hatter said...

Yeah, i'm with you - if they're gonna try and turn their name into a brand, they have to get W-A-A-A-A-A-A-Y-Y-Y-Y-Y more consistent with the quality of their animated movies.

Mike Lippert said...

I agree. If anything seeing that something is from Dreamworks makes me want to see it less than I would have otherwise or if it was from say Pixar.

Nick said...

Well... I loved Kung Fu Panda...

Prince Bollywood Movie said...

Nice videos. 3D animation is really getting popular nowadays and people of all ages like it.
Nice sharing and keep posting more.

RC said...

interesting, i hadn't thought of the "dreamworks" branding all over the place...interesting.

RC said...

Your thoughts stuck with me - including Mad Hatters comment. I had to link back to your thoughts on my blog! Thank you!

Fletch said...

Thanks, everyone. As a post-script to this, I watched the teaser trailer for Dreamworks' next flick (with Will Ferrell and Brad Pitt), and BAM - you bet it was there again.

RC - thanks for the linkage!

And yes, Nick - I think most would agree that Kung Fu Panda is probably their best...but that still doesn't mean that "DREAMWORKS Kung Fu Panda" is any better than plain ole "Kung Fu Panda."