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Sep 18, 2007

Big Trouble in Little Anaheim


Take a good look at the trimmed posted above. Then take another. See anything that catches your eye?

I'm not typically one to analyze (much less over analyze) the copywriting done by the movie studios on their posters or commercials, but this one-sheet for Disney's upcoming The Game Plan struck me. Disney, bringer of joy to millions of children around the world, the company that would be out of business, in fact, were it not for kids, seems to think insulting them is the way to go here.

"First, he has to tackle one little problem."

Wow, talk about a bad choice of words there. A football star's child is seen as a "problem?" Sure, your typical football star who finds a child upon his doorstep might think that he/she is a problem, but surely Disney doesn't want us all to think of kids as problems, do they?

Of course not...in the end, I'm sure Joe Kingman will come to find that he loves, even needs his little problem to make his life complete. The arrival of the little moppet will end up being the best thing that ever happened to Joe, and he and his problem will live happily ever after.


6 people have chosen wisely: on "Big Trouble in Little Anaheim"

Sheamus the... said...

Ha...well... I guess when your at the top of your game and something like your long lost child shows up...there could be problems. This movie looks lame anyway so I won't waste the blood pressure.

Farmacy said...

Maybe he has a small penis... why do you assume the child is his "little problem"? Did your mom not hug you enough?

Just know at the end of the day, I love and respect you.

Your Hero,
Robert H.

joen05 said...

Interesting, I've been seeing the giant standee several times a day at work and didn't notice it. I might actually check this one out, the previews look somewhat funny.

Fletch said...

I'm sure I won't lose too much sleep over it, just thought it was beyond ironic that the company synonymous with kids thinks they're problems. Too funny.

As for the movie...can't say I think it looks all that funny. I'd rather just watch Big Daddy again.

Krystal Dawn said...

You are slightly over analyzing, but you make a fine point. By the way, it's nice to meet another member of the Mac Cult...I would have no problem if they took over the world of technology.

Matt said...

I feel like I've seen this movie way too many times already.

And maybe it's just me, but isn't the Rock's head off tilt?