Marketing 101

F*ck movie studios and their stupid ass marketing right in their ears. Note:

If you've seen and/or loved the flick "Out of Sight", as I do, you know what it's about. I recently upgraded from my VHS version to the DVD and, well, aside from the travesty of them replacing the terrific movie poster that they had while it was in the theaters for the awful one that graces the DVD, they also decided to make the film sound less generic than "ACME Romantic Comedy," which is wrong on so many levels.

First of all, the front of the DVD has the tagline of "Opposites Attract" below the title. Lamer than lame, as this isn't some cheesy "Odd Couple" remake. What's even worse, though, is the text on the back:

"Meet Jack Foley, the most successful bank robber in the country. On the day he busts out of jail, he finds himself stealing something far more precious than money...Karen Sisco's heart. She's smart. She's sexy, and unfortunately for Jack, she's a Federal Marshal. Now, they're willing to risk it all to find out if there's more between them than just the law..."

It goes on from there, but good god, that's awful. They contradict their own writing within 15 words - is he a great bank robber, or a prisoner, as you can't logically be both. Aside from that, the first scene of the movie involves HIM GETTING CAUGHT for a bank robbery - kinda takes away the whole "most successful in the country" vibe, no?

I'm sure there are 10,000 other examples of this as well, but I don't have them right in front of me. I shudder to think what the box says for "The Godfather" or "Citizen Kane" or something...

By the way, here are the old and new posters:

Old
















New